Viral Video

Have you ever wondered how and why a video goes viral? How ordinary people turn into internet superstars overnight? In this studio, we will try and dissect the makings of a viral video, one that becomes extremely popular through the process of Internet sharing through video sharing websites, social media and email. Over the two weeks of the studio, we will work collectively on creating what in the hopes will be a viral video!

Raghava KK

Artist

Raghava KK, named by CNN as one of the ten most fascinating people the world is yet to know of, is a multi-disciplinary artist, working in genres as disparate as painting, film, installation, multimedia, performance, and his own wedding.

Raghava began as a cartoonist in 1997 with leading Indian publications. His work conceptually grapples with the construct of identity, gender and sexuality, and the absence of interpersonal context in today’s world of online identity performance.

In February 2010, Raghava gave an 18-minute talk at the world-renowned TED Conference (Technology, Entertainment, Design) in Long Beach, CA along with director James Cameron, musician Sheryl Crow, playwright Eve Ensler, Bill Gates, and mathematician Benoit Mandelbrot. He has lectured at the Ecole Des Beaux-Arts, Carnegie-Mellon University, Stern School (NYU), the New Hampshire Institute of Art, and other universities around the world. He believes that sharing his work through speaking has helped him to learn and unlearn from the world, challenging his preconceived notions and biases and allowing him grow as both artist and individual.

Raghava presently lives and works between Brooklyn, NY and Bangalore, India.

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Raghava KK

Jeff Marx

Composer & Lyricist of Musicals

Jeff Marx is a composer and lyricist of musicals. Jeff created and wrote all the songs for the hit Broadway musical Avenue Q, which won the 2004 Tony Award for Best Musical. Before it moved to Broadway, Avenue Q enjoyed a sold-out run Off-Broadway at the Vineyard Theatre, where it received the season’s Lucille Lortel Award for Best Musical. In 2000, Jeff won the coveted Ed Kleban Award for Lyrics for Kermit, Prince of Denmark, a proposed Muppet Movie based very, very loosely on Hamlet. He wrote and orchestrated two shows for Theatreworks/USA (Reading Rainbow and Ferdinand the Bull), plus a handful of children’s songs for The Disney Channel. Jeff worked on an original musical comedy film for Universal Pictures and the stage musical The Book of Mormon with Matt Stone and Trey parker from South Park. Jeff writes lyrics and music. In early 2005, Williamson Music signed a worldwide representation deal with Marx.

image credit:
TheDigitel Myrtle Beach